Showing your cards immediately helps listeners see the world differently and captures their attention. It is the touchstone of leadership presence.

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BLUF is a military term that expresses the value of speed and clarity in high-stakes communications. And it needs to be apparent from the start of any conversation. To put it another way, don’t bury the lead. Share your most important point – your single salient idea – extremely quickly, before you elaborate with reasons to believe you. This conveys confidence.